Who says hashtags and selfies are a waste of time?
The social media trend #nomakeupselfie has garnered more than £2 million (or $3.3 million) in funding for Cancer Research UK, the organization announced on Twitter on Thursday. What's more, the impressive sum was raised within 48 hours.
It all started earlier this week, when group officials noticed social media users were tagging photos with #nomakeupselfie and #cancerawareness, apparently in an effort to support the fight against the disease.
Cancer Research UK then stepped in and told folks how to actually use those hashtags for tangible results. On Tuesday, the group set up a text donation number and encouraged people to give £3 (about $4).
Millions were soon raised for cancer research.
Other health awareness organizations have since jumped on the bandwagon, including the British Lung Foundation and the Irish Cancer Society, which has so far raised more than £400,000 ($551,760) in donations.
It is a simple act of kindness you can do today. Raise awareness. Donate to any cancer center in your country. You don't have to give a lot. Sometimes a hug, a smile or even a selfie can help.
"Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day, someone might do the same for you." - Princess Diana
By Heidi Shebaro
Founder of "The Kindness Project in the Middle East", a teacher and a blogger
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